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Spotted on Amazon: The World's Ugliest Swiss Watch

We've all seen garish, bling-bling watches before but have you ever seen one offered by the world's most famous watchmaker?

The custom leopard print and jeweled Rolex Cosmograph Daytona can be purchased on Amazon.com, of all places, for the princely sum of $51,000.

And if you miss out on this opportunity, have no fear: there are more out there. Just do a Google search for "rolex leopard" and you'll see a few pop up. Apparently there's actually a market for this so-called timepiece.

The "special edition" Rolex includes 56 diamonds, 36 sapphires, an 18K gold case, and a hideous leopard-print dial.

File this one under "what in the world were they thinking?"

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Swatch Group Upbeat About 2010

Swatch Group expects robust demand to drive increased profits in 2010 after reporting strong results for December 2009 and through the first few weeks of the new year. Mid-range brands such as Tissot, Longines, and Rado have performed strongly even while some of the Swatch Group's luxury brands, such as Blancpain and Breguet, remain weak. Omega's high-profile role as the official timekeeper of the Vancouver Winter Olympics is also seen as boosting sales.

The world's largest watchmaker is considered a barometer for the state of the industry, so this positive outlook is fueling hopes the sector is emerging from its sharpest drop in decline in some twenty years.

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TAG Heuer Changes Stance on Tiger?

TAG Heuer seems to be backing away from earlier suggestions that it was putting its relationship with golfing great Tiger Woods on ice. The watchmaker initially pulled photos of Woods from its Web site after lurid details of his numerous alleged affairs surfaced. But as you can see from this screenshot we captured today at tagheuer.com, he's representing the Link line once again. Do you think TAG Heuer should stand behind Tiger Woods?

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TAG Heuer Dumps Tiger as US Pitchman

Swiss watchmaker TAG Heuer said Friday that it is eliminating its advertisements in the United States featuring the golf star.

TAG Heuer CEO Jean-Christophe Babin told Swiss daily "Le Matin" that the company was responding to "recent events" surrounding the golfer.

"We recognize Tiger Woods as a great sportsman but we have to take account of the sensitivity of some consumers in relation to recent events," Babin was quoted telling the newspaper.

> Read more

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TAG Heuer Finally Releases Monaco V4

TAG Heuer's Monaco V4 is finally coming to market, five years after it's much lauded introduction as a concept watch. According to Jean-Christophe Babin, President and CEO of TAG Heuer, the watch took this long to perfect because of it's unusually complicated movement, which includes a drive-belt transmission that draws its inspiration from an automotive engine. Only 150 of the platinum timepieces will be made and they will come at a pretty penny - $80,000 US.

> Read the press release Q & A with TAG Heuer's Jean-Christophe Babin

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Report: Rolex Is Top Rated Watch Brand

According to a recently released report from the research company Millward Brown Optimor, Rolex is the most valuable watch brand in the world and the fifth most valuable luxury brand (behind Louis Vuitton, Hermes, Gucci, and Chanel).

Millward Brown Optimor's chief executive, Joanna Seddon, told the Financial Times that people buy a Rolex as "an investment, it's like gold; people flee to Rolexes."

Despite the tough economic climate, Rolex's brand value increased 35 percent in 2009 to $5.53 billion, says Millward Brown Optimor.

No other watch company made the top 10.

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Rare Patek Philippe Sets Auction Record

The worldwide economic recession was no where to be seen at Antiquorum's "Important Collector's Wristwatches, Pocket Watches, Clocks and Horological Tools" auction, held May 9-10 in Geneva.

The highlight was sale of a vintage Patek Philippe's Ref. 1436 (see photo)--a stainless steel split-seconds chronograph, and one of only two such timepieces known to exist today. The very rare timepiece, produced in 1945, set a world record price for a steel watch by fetching $1,126,932.

Overall, Antiquorum's auction featured 331 lots. Of these, 80 percent were sold, netting a total of $5.9 million.

> Read more

Tage Olsen by Angular Momentum

We are pleased to announce the arrival of the Tage Olsen by Angular Momentum, the avante garde and critically acclaimed timekeepers from Switzerland.

This extraordinary wristwatch is no longer in production, due to the incredibly long delays in shipping the special low-profile ETA movement.

We have both the 7019 silver dial model (pictured left) and the 7010 black dial model in very limited quantities.

Don't miss this rare opportunity to own a special collectible that you can treasure for a life-time.

> Find out more now.

Rolex Sponsors LIFE.com Launch

There's a lot of buzz this week about the launch of LIFE.com, the iconic magazine turned must-see website. One of the things that caught our eye is Rolex's exclusive sponsorship of the site, which includes an elegant animation of a Rolex Day-Date in gold, reflecting the current date and time. The ad appears on all the pages, except search. One of the coolest features of the Rolex campaign is that the watch displays the current time, no matter what timezone you are in. So score one each for LIFE.com and Rolex who show the way on how to successfully blend two legendary brands.