Swiss Watch Boutique

TAG Heuer Changes Stance on Tiger?

TAG Heuer seems to be backing away from earlier suggestions that it was putting its relationship with golfing great Tiger Woods on ice. The watchmaker initially pulled photos of Woods from its Web site after lurid details of his numerous alleged affairs surfaced. But as you can see from this screenshot we captured today at tagheuer.com, he's representing the Link line once again. Do you think TAG Heuer should stand behind Tiger Woods?

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TAG Heuer Dumps Tiger as US Pitchman

Swiss watchmaker TAG Heuer said Friday that it is eliminating its advertisements in the United States featuring the golf star.

TAG Heuer CEO Jean-Christophe Babin told Swiss daily "Le Matin" that the company was responding to "recent events" surrounding the golfer.

"We recognize Tiger Woods as a great sportsman but we have to take account of the sensitivity of some consumers in relation to recent events," Babin was quoted telling the newspaper.

> Read more

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TAG Heuer Finally Releases Monaco V4

TAG Heuer's Monaco V4 is finally coming to market, five years after it's much lauded introduction as a concept watch. According to Jean-Christophe Babin, President and CEO of TAG Heuer, the watch took this long to perfect because of it's unusually complicated movement, which includes a drive-belt transmission that draws its inspiration from an automotive engine. Only 150 of the platinum timepieces will be made and they will come at a pretty penny - $80,000 US.

> Read the press release Q & A with TAG Heuer's Jean-Christophe Babin

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New Prez Prefers TAG Heuer

President Barack Obama has a hankering for TAG Heuer watches. The mainstay for the 44th president is a TAG Heuer Series 1500 Two-Tone Diver watch with a leather strap. This elegant but functionally under-stated timepiece was first launched by the brand in the early 1990s. Obama's watch is believed to have been purchased for around $575 in 1992 or 1993.

First Swiss Watch in Space

An independent researcher has presented conclusive evidence that US astronaut John Glenn was wearing a Heuer stopwatch when he piloted the Mercury-Atlas 6 "Friendship 7" spacecraft on the first manned U.S. orbital mission. This means that Heuer, now named TAG Heuer, was the first Swiss watchmaker in space. Read more.