BusinessWeek: Rolex Still a Powerhouse Brand
Despite the global slump in Swiss watch sales, and luxury items in general, Rolex is still a powerhouse, according to BusinessWeek's annual survey of the top global brands. This year Rolex is rated #68 worldwide, which is up from #71 last year, despite the brand being valued at $4.6 billion in 2009 compared to $4.9 billion in 2008.
Other luxury brands to make the top 100 include Louis Vuitton, Gucci, Hermès, Tiffany & Co., Cartier, Prada, Burberry, and Armani. Of these, only Gucci and Cartier are significant players in the Swiss watch market.
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