BusinessWeek: Rolex a Top 100 Brand Worldwide
BusinessWeek is out again with its list of the world's top 100 brands and the competition is fiercer than ever:
"Even to qualify for the list, each brand must derive at least a third of its earnings outside its home country, be recognizable beyond its base of customers, and have publicly available marketing and financial data."
Once again, Rolex is the only watchmaker on the list moving up one spot this year to #71 on the list. In explaining its choice of Rolex, BusinessWeek says:
"Business is booming in Asia and the Mideast as the luxury watchmaker enjoys strong demand for its Yacht-Master II and Sea Dweller Deepsea models."
Other luxury brands to make the top 100 include Louis Vuitton, Gucci, Hermès, Prada, and Armani. Of these, only Gucci has a significant watch presence.
Very interesting. Thank you for sharing this. I am very surprised that Swatch Group isn't on this list.
Posted by: Karl Kruger | September 30, 2008 at 08:12 AM