Still the One: Rolex Most Desired Brand

Like their boomer parents, no luxury brand is more coveted than Rolex among U.S. millennials (ages 18-27). According to a recent survey published in "Time Style & Design" (Spring 2008) magazine, 45 percent of millennials want to own a Rolex followed by Gucci (40%), Tiffany & Co. (39%), Giorgio Armani (38%), and Prada (38%). No other Swiss watch made the list of most desired luxury brands.

Comments

[Dayna]

Saved good amount on luxury women's watches from Stauer store....!

[Karl Kruger]

Rolex is overhyped but they have very powerful brand identity. I am not surprised by this result. Thank you for your post.